• The Conversation

    Training Day: BB Dakota Takes College!

    Meet our first ever BB Dakota College Ambassador squad.

    BB Dakota is so excited for the launch of our first ever College Ambassador Program! Having worked with a variety of brands throughout my college career, I was inspired to create a program with BB Dakota that would give other students the same opportunity to build the foundation to what could later be their professional track.  Through social media management, employer branding and event planning, BB Dakota gives these young women a chance to introduce the brand on campus while exercising and growing their marketing skills. 

    For our initial program launch, our schools include Florida State University, University of Texas Austin, University of Illinois Urbana Champagne, University of California at Los Angeles and University of Southern California. We interviewed ___ girls from each school who were then narrowed down to just two final ambassadors representing their campus. We then invited the girls to the City of Angels for a two-day training in both our LA marketing office and our Costa Mesa HQ. There they were able to view the current line of product and even take a sneak peek of the next. The girls learned all about social media essentials from our one and only social media guru Gracy Lavey and successful event tips from yours truly Clarissa Karunaratne, as well as a brand crash course from our CEO Gloria Brandes.

    We wrapped it all up with a farewell dinner at Public School 213 where we may have indulged in a few TOO many slices of pizza. After two comfy nights at The Standard in DTLA, it was time for the reps to fly back to their hometowns and kickstart this program. One of their first tasks is to organize a volunteer day each month. We see this as especially important because our goal with this program is to create close knit BB Dakota communities in each of their college towns, make genuine connections with others while spreading the BB Dakota love. 

    Meet The Ambassadors

    University of California at Los Angeles

    Joelle Li & Tina Nguyen

    Florida State University

    Ariel Engel & Savannah Maa

    University of Texas Austin

    Emma Martin & Rayne Daniel

    University of Southern California
    Frances Lawley & Gracie Parish

    University of Illinois at Urbana Champaign

    Madeline Burbach


    What was your favorite college memory? Join the conversation on our BB Dakota Facebook community page here 


    About The Author

    Clarissa Karunaratne recently graduated from the University of Southern California and majored in International Relations Global Business with a track in Global Marketing. She now manages our college brand ambassador program and hopes to expand the program next year. Clarissa is originally from Los Angeles and in her free time you can find her scoping out yummy places to eat, teaching yoga classes and exploring new hikes around the city.



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